Monday, February 14, 2005

Remember, we aren't superheroes

This image, and the one from yesterday, are screen prints done by Rebecca, a fellow Rex fanatic from Omaha. Johnny's ads for Rex, which appeared in the weekly paper when she was a kid, were her first experience with the absurd. She told me how grown up it made her feel when she first realized that there was actually no hidden meaning in them. They were just what they were.

She collected the ads as a kid, but burnt the whole connection in her early twenties, shortly after meeting the guy who would become her husband. She was young enough to think he was going to fill up every corner of her life, so wanted to make room.

In the last few years she has begun to try and recreate them from memory. Her memory seems to be pretty good. I actually found some original text from Johnny's notebook that is only a slight variation on the text of today's ad. And, given Johnny's tendency to edit at the typesetting machine (strangely, especially the text of those where he had referred to himself in the third person), her memory may even be closer to the published version that the notebook.

2 Comments:

Blogger Unknown said...

How much would a 6ftx6ft REX COLA sign that reads "THE KING OF THEM ALL" be worth ?

4:44 PM  
Blogger Unknown said...

This sign has got to be rare. Rex Cola went out of business quick. Only 4 known signs exist and the other three are not even this big. I can't find any info.

4:46 PM  

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